The Story Behind our New Logo
At Charlotte Family Housing, our mission has always been clear: to empower working families experiencing homelessness to achieve lifelong self-sufficiency. But recently, we had the chance to reflect not only on what we do, but how we show up in the world. Thanks to Wray Ward’s EmpoWWergrant, we were gifted the extraordinary opportunity to work with a dream team of creatives who helped us reimagine our visual identity.
A Fresh Look, Same Mission: Q&A with Our Executive Director, Elizabeth Kurtz
After nearly 15 years with our original brand, we realized our look hadn’t evolved with our work or our community’s needs. While our mission has remained rock solid — helping families achieve financial self-sufficiency and long-term housing stability — how we present ourselves needed to catch up with who we’ve become and where we’re heading.